I think a little piece of me dies whenever I hear a song I love being used in an advert.
More so, when it’s turned into a cover version, performed by a breathy young lady, usually accompanied by either a ukulele or solo piano.
Tonight’s song does feature in an advert at the moment, and much as that makes my heart feel heavy, at least it attempts to use it in an upbeat way.
The original is a gospel-backed jaw-dropper, but this mix is even better.
I first heard it on the way to a wedding. My friends Colin, Llyr and I were driving from Cardiff to Hay-on-Wye, and both Llyr and I had prepared mix-tapes to listen to en route.
We stopped at Llyr’s parents’ house in Brecon on the way, so that he could collect a suit from his Dad to wear to the ceremony.
Colin and I remained in the car when he went in, his mix-tape still playing on the car stereo.
And this song came on; at a certain point – and you’ll know which point that is when you hear it – both of us stared in surprise at the cassette player.
“Blimey,” said Colin, “I wasn’t expecting that.”
Shortly afterwards, we were invited in. Llyr’s dad misheard my name, and thought it was Des. This gets mentioned whenever we meet these days, which is not as often as I’d like.